I had to write one other follow up post about Google and twitter.

When I read articles like this one “Google CEO: Twitter A ‘Poor Man’s Email System’ (GOOG)” where Eric Schmidt is quoted as saying:

“Speaking as a computer scientist, I view all of these as sort of poor man’s email systems,”

… I am reminded the story about boiling a frog.  If you throw a frog in boiling water, it’ll try to leap out immediately.  If you put a frog in the pot of luke-warm water, and then turn the heat on high … the frog will enjoy the nice warm swim, and eventually be boiled to death as the temperature increases.

The comment that Eric made, in my opinion, demonstrates that the Google-frog is swimming around in heating water … oblivious to what is going on around it when it comes to twitter.

In a follow-up article “Google’s Schmidt: I Didn’t Diss Twitter (GOOG)” I believe that Eric continues to miss the boat on twitter:

IN CONTEXT IF YOU READ WHAT I SAID, I WAS TALKING ABOUT THE FACT THAT COMMUNICATION SYSTEMS ARE NOT GOING TO BE SEPARATE. THEY’RE ALL GOING TO BECOME INTERMIXED IN VARIOUS WAYS. PEOPLE WILL USE EMAIL, THEY WILL WANT TO USE TWITTER FACEBOOK,  THEY WILL WANT TO USE THE OTHER FORMS.

Uh … I would argue that it’s not about mixed forms of communications.  It’s all about search, and reputation-based search and endorsements.

I’d actually love to hear Eric talk about the power of twitter, and what they are doing where Google has failed.  How many people remember Dodgeball?  An incredible text service that started before twitter … had lots of potential … they were bought by Google and crushed internally.  FAIL.

Google … time to get out of the water.  But then again … it might actually be too late.