I’m back working on several very cool Internet/Web projects now.
It’s fun to get back deep into the Internet, and catch up on what is
going on with the bleeding edge. There are several areas that I’m
now really digging in … video on the net, and the whole SEO, web
marketing, web advertising, and affiliate marketing.
One thing that has now become evident to me, is that the acquistion of Macromedia by Adobe
was brilliant. Adobe/Macromedia is now making huge inroads in web
properties, and seems to be linked to a lot of the best things going in
First lets look at YouTube … all based on the Adobe/Macromedia
Flash player. So distribution of video on the Internet quickly
becomes ubiquitous and platform independent!
Google Video? Same thing … Adobe/Macromedia Flash player.
There are now a half dozen video related sites … all using the
Adobe/Macromedia Flash player.
Besides the fact that the player is everwhere, and it’s on all the top
operating system platforms, by using the Macromedia player, the videos
can quickly be embedded anywhere in any web property. This is one
of the core value propositions that we are leveraging in one of my new start-ups.
So then we get to Flex.
Amazing stuff. Again, Adobe/Macromedia now has a platform for
creating advanced applications, providing rich UI, and the player is
everywhere! And the one key feature is that they can escape much
of the “sand box” surrounding current AJAX applications! Writing
applications in MXML is now easier … they have adopted the Eclipse
development environment … and their plug-in can escape issues like
cross-domain access. In one of my other start-ups, we’re looking
at embracing the Flex technology for all of it’s benefits. We
immediately get a ubiquitous, cross-platform solution that produces
user content that can be embedded in any of the top web properties on
the planet. Nice.
Oh yeah … and Adobe also got Cold Fusion in the acquisition.
I started to think about new metrics for measuring the success of companies in the Internet. One possible metric is user viewable pixels … or even a percentage of user viewable pixels. For example if you went to CNN.com
and looked at the page. Out of all of the viewable pixels, who’s
technology “owns” what percentage of those pixels? In the case of
CNN, there are all sorts of Adobe/Macromedia ads running, and even if
they are 10% of the viewable pixels … that is a lot of web real
estate. Some sites are more. Again … think of Google
Video … there Adobe/Macromedia has a huge
percentage of viewable pixels. If you add in the number of Cold
Fusion sites on the net? Adobe has a lot of the “web-top” now in
I think that people so quickly forget about the battles for the
desktop, and the complaints about Microsoft “controlling” the
desktop. What is amazing to me is the penetration that Adobe now
has with the Acrobat reader, and Flash player … and the tools for the
creation of powerful content.