Chris Anderson was up next … I saw him speak at eTech a while
back. I actually sat next to him at eTech before he spoke …
although I didn’t know it until he got up to speak.
He gave his Long Tail presentation, and there were some updated
details. It’s a insightful presentation that talks about one way
that the Internet is allowing more companies to exploit the “long tail”
… the vast market that exists outside of the high-volume markets.
As he progressed through his thoughts, he brought up his Set of Three Forces … something that I had forgotten:
- Force 1: Democratize the production
- Force 2: Lower the cost of consumption
- Force 3: Connect consumers
As he talked about the first force, I got sidetracked as I explored the companies that he brought up – Flickr, Typepad, GarageBand, Movie Maker, Lulu. I had heard of the first three, couldn’t find the fourth, and started to read about the last one – Lulu.
I like to think about this in the context of Agilix Labs and what we can
offfer to students. Force 1 and Force 3 seem to be the easiest to